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How do you create a reward and recognition program?

May 14, 2021 | Incentives & Recognition, Rewards Programs, Sales Incentives

Reward and recognition programs are a critical component of any successful organization. These programs are designed to engage your teams and motivate them work together toward a common goal. When certain milestones are achieved, your program participants are rewarded for their hard work and dedication.

Successful reward and recognition programs aren’t an out-of-the-box solution. Instead, you must create a reward and recognition program that is specifically built around your organization needs, your distinct audience, and your organizations’ objectives.

Here’s how you get started creating a reward and recognition program.

Determine your goals:

What do you want your reward and recognition program to accomplish? The answer is different for each organization, and your answer may vary year over year. Do you want to increase sales? Launch a new product? Increase the number of sales channels? Determining your program goals is an essential first step in the creation of a successful reward and recognition program.

When creating your reward and recognition program, think beyond your sales team. There are many others in your organization who help influence sales. Do you have a sales support team? A service team? How about channel partners? All of these groups should be part of your reward and recognition program.

See what a rewards platform can do for your team.

Engage your team:

Clearly defining and communicating your reward and recognition program rules is important. Your program participants should clearly understand what goals they are working toward, how they can achieve success within the program, and what rewards they will receive when they meet these goals.

The technology you choose to use as part of your reward and recognition program is important. If your program participants are frustrated because they technology platform is hard to access on any device or confusing to navigate, you will lose interest among your participants and this will impact just how quickly you reach your overall organization goals. Look for programs that are built around the user experience and offer a mobile-first design.

Rewarding your top performers:

The rewards you offer your top performers shouldn’t be a one-size fits all approach. Instead, offer a flexible rewards mix with a variety of rewards that will appeal to the variety of personalities on your team.

Believe it or not, cash isn’t a good solution for your reward and recognition program. Multiple studies show that cash isn’t as enticing as you’d think, and it doesn’t lead to long-term motivation and behavior change.

Evaluate your program:

You don’t have to wait until the end of your reward and recognition program to determine if you are accomplishing the goals you created at the beginning of the process. Throughout the program, look at your reward redemption levels to determine just how engaged your team really is. At the end of the reward and recognition program, evaluate the overall success by determining if you met your original goals.

Read our recent blog posts on common incentive and recognition program mistakes and how you can avoid them here.

Richelle Taylor

Richelle Taylor

Richelle Taylor is a leader in performance improvement and marketing services in North America. Richelle oversees One10’s go-to-market strategy and its Incentives & Recognition business segment which includes global rewards as well as technology development for One10’s propriety performance improvement platform, PerformX. Taylor brings a seasoned background to One10, having held leadership positions in marketing, sales and product management for enterprise recognition and incentive technology solutions. She is an active member of the Cincinnati chapter of the Network of Executive Women (NEW) and a member of Women in Business Networking (WIBN), in which she was named Top 25 Women to Watch in 2013. Over the last 20 years, Taylor has published articles and spoken on incentive and recognition best practices.
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