Vice President of Strategic Marketing for One10, Richelle Taylor, recently wrote a three-part series for MeetingsNet on bringing technology into your meeting management process.
Read the IdeaXchange articles here:
Whether your event is for a predetermined attendee list or it’s open to the public, a secret event is usually not a well-attended one. Technology is a great way to connect and inspire people. However, knowing your audience demographic is key to understanding what medium they best respond to. Email announcements, social media channels, and microsites still tend to be the most common avenues for leveraging tech to advertise and encourage attendance.
We keep our most important documents, phone numbers, and travel information at our fingertips. We check-in for our flights from our phone and often can’t recall our next meeting time without looking down at a device. Because virtually anything you may need is now delivered through an app or virtual environment, it only makes sense that the tools we use for our meetings and events moves into the mobile realm as well.
You followed all the steps: Before the event, you communicated digitally, created a clever hashtag, and started a buzz around your event. Once on site, you used engaging technology to track attendee behavior, got real-time feedback, and kept your content fresh with real-time social walls that sparked conversation. Every tech tool was a hit! So now what?