Incentive Travel: A Day Trip to Cuba

The Challenge

One10 was tasked with combining, designing, developing, planning and executing two top dealer incentive/recognition programs for a global automotive company into one unique and memorable experience for their top dealers and executives. How do you create a once-in0a-lifetime experience for a group of people who could go almost anywhere and do almost anything on their own?

Product Launch Event | One10

The Solution

Location, location, location. Well, that and timing. With the recent easing of travel restrictions to Cuba, One10 was able to offer our client a once forbidden fruit. We created an amazing 4-day/3-night trip to Miami, featuring a signature flyaway day to Havana, Cuba via private jets. Those opting not to go to Cuba selected from a variety of other activities, including a private helicopter trip to a renowned golf course, shark-tagging with the University of Miami, deep sea fishing, and luxury yachting. Regardless of the attendee’s choice, the trip included all activities, multiple cocktail receptions and dinners, and a blow-out farewell event on the beach. The farewell evening brought all guests together under a custom-built structure, where they were treated to a four-course gourmet meal and concert performances by Jon Secada, Tito Puente Jr. and Sheila E.

The Results

We’ll let the client describe the results: “For decades, we have been recognizing top US dealers for their dedication to our brand and customers. This year’s program in Miami which featured a signature day-trip to Havana, Cuba via private jet was an experience our dealers won’t soon forget. Once-in-a-lifetime. The support we received from One10 was second to none. Their team and suppliers provided our dealers with a truly authentic and memorable experience.”

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