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Strategy and Client Planning, Principal
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Patti has nearly 40 years of experience in performance improvement with an emphasis in channel sales marketing. She has designed a wide range of solutions that integrate any combination of her areas of expertise: communications, direct marketing, partnership and special-event marketing, travel and events, retail and wholesale training as well as product information tools and advertising. While a significant focus of her career has been in the automotive industry, she has also worked with clients in retail, pharmaceuticals, construction, high tech and agribusiness. Patti has a Bachelor of Arts degree from Central Michigan University, with a major in Marketing and concentrated studies in Journalism, Psychology and World Religions.