Lack of Focus
Sales & Channel programs struggle when sales reps & partners don’t clearly see how their actions connect to your priorities. When incentives aren’t aligned to the behaviors that move deals forward, participation drops and attention shifts to competing programs.
Incentives designed with clear behavioral alignment help sales reps & partners focus, engage consistently, and contribute more reliably to pipeline and revenue.
When Incentives Compete for Attention
Sales & Channel leaders don’t suffer from a lack of incentives—they suffer from a lack of focus. When programs aren’t clearly tied to the actions that matter most, sales reps & partners disengage or prioritize other activities and vendors.
Clear, behavior-aligned channel incentives earn mindshare and drive more consistent participation.
Alignment Drives Sales Rep & Partner Action
Sales & Channel employees & partners engage more consistently when incentives are aligned to clear behaviors and milestones. Programs grounded in motivation science help them understand where to focus, what progress looks like, and why it matters.
The result is stronger engagement, better pipeline flow, and sustained partner loyalty.