One10 wins 2026 SITE Crystal Award for Best Destination-Based Experiential Incentive Travel Program
February 20, 2026
Recognition announced at Crystal Awards Gala in Abu Dhabi during SITE Global Conference 2026.
MINNEAPOLIS [February 18, 2026] – One10 has won the 2026 SITE Crystal Award for Best Destination-Based Experiential Incentive Travel Program for its Layers of Argentina: A Tailored Journey of Reward and Discovery program. The award was revealed by the Society for Incentive Travel Excellence (SITE) during the Crystal Awards Gala at Warner Bros. World Abu Dhabi.
Considered the highest honor in our industry, the SITE Crystal Awards recognize incentive travel programs and organizations that demonstrate strong experience design, operational excellence, and measurable impact for participants, clients, and destinations.
One10 is extremely proud to stand alongside industry leaders who continue to push the boundaries of what incentive travel can be. Our goal was to deliver an innovative group incentive travel program that went beyond a “one size fits all” approach. This recognition affirms that we delivered on that vision.
“We’re honored to receive a SITE Crystal Award alongside so many respected leaders in incentive travel. This recognition reflects the care, creativity, and operational excellence our Travel & Events team brings to every program. Layers of Argentina was intentionally designed to give participants meaningful choice and deeply authentic experiences, and seeing the impact that had on attendees is incredibly rewarding. Creating journeys that inspire people and support our clients’ business goals is what drives us every day,” said Barb Ward, Managing Director of Travel & Events at One10.
By thoughtfully combining authenticity and exclusivity, One10 created space for attendees to design a truly bespoke incentive experience—one that reflected their individual interests and how they choose to travel.
About the winning work.
- Target audience: high-performing, well-traveled automotive dealers ages 35-60.
- Attendees were invited to choose from three immersive pre-program journeys, each rooted in the distinctive culture, environment, and gastronomy of an iconic Argentine region.
- The result was a seamless, multi-path incentive journey that delivered strategic business value, strengthened brand loyalty, and left every attendee with profound and lasting memories.
- Satisfaction scores across all pre-program experiences came in at a 4.9 out of 5 with attendees specifically taking note of the personalized destination pathways as a meaningful differentiator of this program.
- Participants described the experience as “life-changing,” “the best trip [they’ve] ever taken,” and “the gold standard for incentives.”
Annette Gregg, CEO, SITE and SITE Foundation, said: “Congratulations to this year’s winners and recognized organizations. Each program reflects the skill, care, and leadership that keeps incentive travel evolving, from creative design and operational excellence to measurable impact for people, businesses, and destinations. These honors set a clear standard for what best in class looks like in our industry.”
SITE Global Conference 2026 was hosted with the support of Abu Dhabi Convention and Exhibition Bureau and The Ritz-Carlton Abu Dhabi, Grand Canal.
The Society for Incentive Travel Excellence (SITE) is the only global association dedicated exclusively to incentive travel. SITE brings together organizations and professionals who design and deliver incentive travel programs that deliver business results.
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About One10
One10 LLC is a leader in incentives and recognition, travel and events, and marketing services across the U.S. and Canada. The company offers software solutions to enable and engage corporate employees, salespeople, and channel partners. One10’s global rewards, prepaid solutions and products help some of the world’s most admired brands improve engagement and drive results. One10 is backed by Bow River Capital, a private alternative asset manager based in Denver, Colorado.
Press Contact:
Mary Prevost, Prevost Partners
mary@prevostpartners.com, 612-202-3047