Q&A with Greg Byrnes, One10’s New Senior Director of Strategic Accounts

When Greg Byrnes joined One10 as Senior Director of Strategic Accounts, he brought a global résumé, a people-first mindset, an impressive network, and a deep commitment to growth. With more than 14 years of experience across the travel, meetings, and incentives industries, Greg has long admired One10’s client-first culture, having collaborated with the team as a preferred supplier. Now, he’s taking that partnership to the next level. In this Q&A, Greg shares what drew him to One10, how his international experience shapes his approach to building relationships, and what he hopes to achieve in his first year.

What attracted you to One10, and what excites you most about joining the team?

I have had the privilege of collaborating with One10 as a preferred supplier on key client initiatives throughout the past few years, consistently experiencing excellence in partnership. (even through wins and losses). When this opportunity arose, I immediately recognized its strategic significance and knew it was a conversation worth pursuing. I am eager to leverage my expertise alongside One10’s accomplished professionals—enhancing our collective capabilities to drive growth, secure new business, and strengthen the organization’s market position. 

How do you think your global perspective will shape your approach to building client relationships at One10?

I take immense pride in the relationships I’ve built and nurtured. This started with my studies abroad and continuing through 14 years of industry experience, spanning over 30 countries. At a personal and professional level, I’ve learned that meaningful connections aren’t just about networking; they’re about truly understanding people, their needs, and their goals. Whether engaging with individuals or organizations, I am intentional in every conversation, ensuring that trust and rapport are at the forefront. Adding in a little bit of humor combined with a lot of empathy goes a long way.

Beyond relationships, I approach each day with a commitment to being informed and prepared. I start my mornings by reviewing international news summaries, balancing emerging trends with historical context. This practice fuels my thinking, strengthens my ability to engage in insightful discussions, and allows me to share meaningful data in a way that drives impactful conversations. For me, being a leader in sales isn’t just about closing deals, it’s about fostering relationships built on knowledge, trust, and a genuine commitment to delivering value.

You’ve worked with some of the industry’s biggest names. What are the top qualities you believe clients value most in a strategic events partner today?

During my career working in events, travel and trade shows, I’ve learned that success hinges on three key elements: transparency, responsiveness and deep expertise backed by real-world results. Clear communication builds trust, rapid response keeps the deals moving, and proven case studies demonstrate credibility – turning conversations into partnerships. I also believe that saying no, or I do not know holds a lot of value as well – and should not be taken for granted. 

What are your immediate priorities, and what kind of impact do you hope to make in the first year?

My immediate focus is to immerse myself in One10’s legacy of success, studying both past and current projects to understand the strategies that have driven results. As a dedicated brand ambassador, I am committed to representing our strengths in the marketplace. Early on, I plan to take a proactive approach, which includes engaging directly with prospects through face-to-face meetings to build meaningful relationships, position One10 effectively, and drive new business opportunities. By combining deep insights with strategic execution, I look forward to contributing to the continued growth and success of the organization. 

You’ve been involved with SITE, MPI and IRF. How has this industry involvement shaped your career, and what role does community play in your approach to leadership?

For the past 12 years, I have proudly volunteered heavily with SITE, serving in various capacities, including humbly leading as President of the Northeast chapter in 2018. When I first joined, we were a small chapter representing only New York. Today, the chapter has grown into a thriving hub spanning nine states across the Northeast, a transformation that has been deeply rewarding to witness. Serving on and leading the board played a pivotal role in shaping my career, and I take great pride in knowing I contributed to the chapter’s expansion and ongoing success.

Recently, I’ve embarked on new journeys with MPI and IRF, and I look forward to deepening my involvement and giving back to an industry that has been so instrumental in my professional and personal growth.