More Money in Your Pocket
One10 works with a company in the technology industry to provide full-service event management support for their user conference. In order to offset some of the expense of the conference, the client alongside One10, developed a sponsorship program that could remain consistent year-over-year and provide monetary benefits to both the client and their partners.
One10 developed a sponsorship discipline that addresses these six areas of sponsorship program management of two client programs annually:
- Pre-Sales Discovery
- Program Development
- Sponsorship Sales Efforts
- Post-sales Engagement & Fulfillment
- On-Site Management
- Post-event Assessment
If you like to keep money in your pockets, you will like how this turned out. After 15 years of sponsorship management, the results say it all.
- Realized 66% growth in annual revenue
- Generated over $44 million in sponsorship sales over 15 years
- Grew overall sponsoring company participation by 48%–from 57 to 110
- Maintained 98% overall satisfaction with services provided in fulfilling the sponsorship components
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