A Data-Driven Way to Spiff Up Partner Spiffs

A Fortune 500 electronics retailer needed to develop a single-source business application to set up, manage, and administer all partner spiffs for more than 200 partnering manufacturers.

First, we dove into the data, analyzed it, and developed actionable insights. We then designed a flexible, online business application to administer a variety of compelling and relevant awards to a plethora of channel partners. The objective was to align awards with channel partner goals, as well as the client’s business rules and objectives.

After development, One10 systematically provided support for program administration, invoicing, auditing, and promotion analysis.

Further, we managed all payouts for both cash and point rewards for over 200+ partnering manufacturers, based on partner classification.

Over the nearly 15 years we have operated this program:

• They now manage more than 4,000 promotions per year through their sales incentives platform
• Incentive payout has increased by 7%+ per year