Channel Partner Incentives
Channel partner incentives can be a constant struggle: setting aggressive but realistic business objectives, communicating those goals to the right audiences, and giving them the tools to aid in achievement. It’s not unlike herding cats. From employees, to dealers & channel partners, to customers, One10 has dozens of years experience doing just that. We start by thoroughly understanding your goals, your timeframe, and your organization, asking the questions others don’t think to ask. And we work with you and your teams to develop a channel partner incentive program and bring your brand to life.
Channel Activation Needs Alignment.
Your channel partners & dealers are diverse– geographically, economically, psychographically. But the common denominator? Your organization. Your products & services. Of course, your channel partners have their own priorities and objectives. Which is why One10 offers channel partner activation programs to align those various stakeholders and their respective goals with your business objectives.
Distributed Sales Dilemma
Your distributed channels have disparate goals and different stakeholders—sometimes, even, your competition might be in there. So, with all of those differing priorities, how do you ensure your channel partners and dealers are aligned with your goals? Partnering with One10 will help with those issues as well as with:
- Keeping sales people up to speed on the latest inventory
- Training and educating a salesforce that doesn’t work for you
- Gaining mindshare on the benefits of your products & services
The Key to Rental Car Channel Activation.
The rental car industry is highly competitive, with many choices for travels agents. The client needed to increase share of rentals, provide a tool to counteract competitive programs quickly and efficiently, identify and reward travel agents on an individual basis, bust through the clutter of short-term incentive activities, and build awareness of, and loyalty to, the client brand among individual travel agents. One10 developed a channel partner incentive program.
Aren’t all rules meant to be broken? Not when your profits depend on them. See why following the rules is a smart choice when designing a sales incentive program.
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