Product Launch Event

We sweat the details so you don't have to.

The Challenge

Millions and millions of dollars invested in R&D on the newest model of your luxury SUV, and how do you train hundreds of dealers? Product trainer in the lead vehicle talking to the 9 trailing vehicles via a walkie talkie in the cupholder? Not. good. enough. Especially when you have in-vehicle calling capabilities, and the creativity and executional excellence of One10. There had to be a better way.

Product Launch Event | One10

The Solution

One10 developed branded talking points for the product trainers for both the new crossover SUVs, ensuring they focused on the most important vehicle features during the drives. We also facilitated and supervised the on-site call-center for the Skype Group calls over the course of 3 days, and developed the training/supervising process for the client team members who came in to help support. This was no small feat, as it included connecting all 10 vehicles in each drive group to the Skype calls, and facilitating & troubleshooting those calls during the drives. At any given time, there were up to 5 drives in process, each with separate group calls to facilitate.

The Results

To paraphrase the client, “I don’t know what we would have done without your team here onsite–you took charge, made it work and handled a stressful situation in a way that I don’t think anyone else could have.”

Aren’t all rules meant to be broken? Not when your profits depend on them. See why following the rules is a smart choice when designing a sales incentive program.

Change Your Game

When you tap into your team’s true potential, align your employees, dealers, channel partners and customers, and measure success—you change the game.


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