Auto Accessories Take Their Place in the Spotlight

The Challenge

The aftermarket accessories industry is growing due to consumer desire to personalize their vehicles. A major automaker wanted to leverage their extensive accessories catalog and capitalize on that market growth.

Product Launch Event | One10

The Solution

In collaboration with the client, One10 conducted a strategic planning session to develop an annual marketing and communications plan—with timely reviews to address new/ongoing issues and opportunities. We then designed, developed, and produced multiple marketing pieces for salespeople and consumers.

Further, One10 developed and managed an incentive to motivate dealership sales forces to move more accessories.

The Results

In the first three years, the overall accessories business grew by more than 80%.

Since our initial engagement nearly a decade ago, our partnership with this client has produced hundreds of additional projects and business challenges which One10 has solved.

Aren’t all rules meant to be broken? Not when your profits depend on them. See why following the rules is a smart choice when designing a sales incentive program.

Change Your Game

When you tap into your team’s true potential, align your employees, dealers, channel partners and customers, and measure success—you change the game.

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